What to expect

I want you, my client, to enjoy the work as much as I do.

Whether you’re experienced working with designers, or the process is brand new to you, my goal is to offer you a smooth ride. From start-to-finish, here is an approximation of how we’ll reach a final design together:

 
 
The first round of ideas offers variety while aiming at a target audience.

So it begins

After your free consultation, I’ll get an idea of your desired final product, which will inform my work. This begins with determining your audience and unique brand message, exploring your competition, and collecting inspiration.

You’ll be presented the initial round of ideas, such as the example here, which was for a logo design.

Communication leads the way

After you review the first ideas, you will provide feedback as a first round of edits, an example of which is shown here.

Often there is a preference for one or two designs. Portions may be pulled and mixed-matched with each other to refine the design further for the next round.

In this example, the client gave feedback that portions of three designs from the initial ideas were preferred. I combined them to create this round one of edits.
WSL_Logo_Ideas_Refine_Mockup.jpg
 

Perfecting the design

In the rounds of edits following the first, details are further modified to reach a final product. This can span any number of rounds of edits, depending on the needs of the project.

Sometimes a design is “tried on,” as in the example here, where the preferred design was applied to potential uses.

Upon final approval, files are supplied to meet the job type and/or technical production specifications.