What does JY mean, anyway?

My name is Jessica Young, but “JY” stands for more than my name. Backed by 20+ years experience, and a genuine passion for design, I provide a product that is just yours. I help clients express the unique personality of what they offer to the right customers. Like any quality designer, I can’t be pegged with one style of design. Cookie-cutter design is out of the question. See examples >

Design is my passion

I'm a freelance graphic designer located in Traverse City, Michigan. I used to work on national campaigns in the automotive and publishing industries, and now I put that same polish on small businesses, too. There isn't a design job I haven't done, and I pride myself on beautifully conveying visual messages through a smooth, engaging process with each and every client. Learn how I work >

From city to island to peninsula

The bulk of the work that is shown on my site was done in Hawaii, but I began my graphic design career in Detroit, Michigan. From a busy, quality print shop to a large publishing company, I was promoted to Senior Art Director. I transitioned to national brand art direction working on the Daimler-Chrysler account at a large agency. A break from work came with my relocation to Hawaii’s Big Island in 2003, where I began a family and spread new roots.

At the island newspaper offices, I used my skills to create editorial and ad design for six years. This was followed by three years of freelance work, and another three in development at a top-rated non-profit independent school.

Across the ocean and continent, Traverse City, Michigan is where my journey brought me next. From here, I am able to work with clients in any location. Throughout my career I've taken on a variety of freelance jobs, designing everything from business cards to billboards. My goal has always been to provide meticulous, efficient work.

I look forward to many more years of helping clients shine!


I was voted Best Graphic Designer 5 years in a row in the North Hawaii News Best of Write-in Readers' Poll! Here’s why:

“A highly skilled, talented graphic designer with ad agency experience and excellent business acumen.“

– Liam Kernell,
The Kohala Center

“Her attention to detail and openness to our ideas are key in producing a finished product that we can both be proud of.“

– Michael Oh,
The Shops at Mauna Lani

“Jessica's ability to listen and bring her creative vision captured my thoughts perfectly.“

– Kathy Keller, Owner,
Hula Moon Boutique

“I couldn't be happier with what she is able to accomplish.“

– KC Stallsmith, Owner, CrossFit AllStar